Thursday, August 28, 2008

In today's ever growing society  people are constantly bombarded with images from television commercials, print ads, and radio ads, promising the customer  a product that is going to elevate their lifestyle. Chances are, that the majority of the advertising you  see on a day to day basis are from these top ten... 
1. J. Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy & Mather Worldwide
8. Foote, Cone & Belding Worldwide
9. Y&R Advertising
10. Publicis Worldwide
Some of the advertising commercials that grabbed my attention were : 
The McCann Erickson Agency.  This agency has a commercial out for Verizon called the Maternity Ward aim at hockey fan. The ad quickly grabbed my attention because I'm guessing it's what a real hockey fan dad would love to do.  My second favorite ad was from The Grey World Agency they did an excellent job connecting with women.  Viewers are more likely to donate to Pantene's charity. They watched as a  daughter cut all her baby doll hair and put then in a box for her mom who has lost her hair due to her battle with cancer.  The mother's face is filled with pain , sadness, and it's guaranteed to make viewers want to help. I also liked the ad they did for E-Trader.  This commercial makes the company seem easy to use that a baby could it. The baby is very likable, which in return, makes the ad grab your attention.