Ethics in Advertising

What role does Ethics play in Advertising? Is it advertisers responsibility to be aware of unwritten boundaries?


I believe that at the time, advertising plays on a fine line between what is ethical and what is not, especially when it comes to children products. In one of my classes we learned about the nagging effect. This is a tactic that many advertising companies use to instill in kids the constant request for their product. The advertisers are using the children to manipulate their parents who are in the end the buyers. I strongly disagree with major advertising companies targeting young children's psyche with the help of psychologists. This totally crosses the line, children have not experienced enough to differentiate between fact and fiction and to manipulate their young minds is at the least unethical and border line immoral.