Never Say Impossible

Flat Earth

Flat Earth is a relatively new brand of chips that are making the impossible possible, by guarantee with every ounce of tasty chips comes a half serving of fruits or veggies. They have position themselves in the market as the health and delicious chips. Their target market is similar to V8 juice, health conscious consumers. Consumers that don't like to eat their fruits and veggies but understand the importunate of nutrient. Also parents that can't get their children to consume their daily dose on fruits and veggies.
I think that the market they are selecting is very beneficial to the company. I believe that their consumer will grow with the company and remain brand loyal. I think that the consumer parents will play a strong role in growth of the brand because their children will be raised on these chip and are more likely to stay eating these them when they leave the house. I cannot totally agree first hand with the brand has position because I have never tasted the chip but I have hear from family and friends that they actually tasted good. My sister -in law who is a mother of three and health eater loves the chips taste. She gives them to my six year of nephew who refuses to eat his veggie because of the taste but will eat the chips with no hassle.
I don’t think that the commercials are effetely reaching the company’s target market. The commercials are just plain weird, they are not grabbing any one attention. The atmosphere of the commercial is very dull which make me think of bland. Which could be negatively viewed because a lot of consumers associate healthy food with nasty or food with no taste. The idea that the company is doing something invocated is begin completely missed because the commercial has noting that is grabbing your attention. I think that when the pig walks in that the actress should be more shock and surprised this would gain the audience attention. I also think that the main focus shouldn’t be on the pig rather the chip and the great taste.
If the company wants to expand its target market to college students they should position themselves as the fun easy responsible smart chip. They should have advertisement where young people are at social gathering eat the chip. Have student give out sample on campuses, so that they can taste the chips. They should also have the brand on campuses food place. They could come up with a brand just for college student and have name like the future lawyer or future doctor. They could also market themselves as the healthy junk food, junk food that achiever eat. Have commercials were you have a student cramming for a test eating Flat Land chips and ten later he is a successful lawyer while the roommate was studying for the test sacking on cookie and gummy bears and ten year later lives at home with his parents and is overweight.