Moving Billboards

There are so many ways that companies try to reach consumers. There are a variety of advertising methods that are used for example commercials, billboards, flyers and word of mouth. With numerous forms of ad’s constantly seen on a day to day basis how do products stand out. Advertisers have to find new and innovative ways to reach their target market. One of the most interesting avenues of marketing a product I believe are moving billboards inside of the subway.
Growing up in Washington D.C I have always used public transportation as my primary source of navigating my way around the city, along with the vast majority in the metropolitan area. By living in the city I became a accustomed to living a more fast pace life style, which cause me to pay little attention to flyers and billboard. It’s hard for advertisers to reach me I constantly see image of product that company are trying to sell me that do not have long lasting impressions. Until the summer I went back home to visit family, I was traveling on the metro and saw these quick images of for Target that were red and white bulls eye, dogs, home items, and makeup that appear to be moving with me. All of these images look like a thirty second silent commercial, it remind of the commercial the company already had on the air. This grabbed my attention because I have been traveling on the metro for years and had never seen anything like it. Later I found out they are called moving billboards and had been place in several metro tunnels between popular stops. I thought this is a great idea that companies used to reach their audience in big city that use mass form of transit.