Brand

Married to the Mob
Married to the Mob is a new female street apparel line that is inspired by strong empower young women. The brand founder Leah is a woman from New York that felt a gap in the market for female street brands. It is more than a clothing line it is a lifestyle that represents strong street savvy women.
Core Identity:
Product Thrust: Street Inspired Apparel. Most of the design is influence from the culture that surrounds New York parties, clubs and secret hang outs.
User Profile: Females age 15-25 who are fashion forward and heavy involved in their subcultures
Mission: To stay true to the consumers and continue to creative innovate design that represent the cultures they love.
Enhancing lives/catering to: Young women that are out spoken and edgy

Extended identity:
§ Brand Personality: Fun, Exciting, Edgy, Sexy, Bold and Original.
§ Basis for relationship: Being associated with the edgy bad ass female crowd that are
§ Sub Brands: MOB shoes
§ Logo: Kiss print and MOB
§ Endorsers: Up and coming female D.J’s, singers, rappers and artist