Whats Next

With the communication avenues being so ridiculously over saturated by marketers trying to persuade consumers to buy the latest merchandise or donate to a worthy charity and sell personal goods, but how are we going to be reached in five, ten, fifteen years from now? What is the next big thing to come out of the world of Advertising? Will our brains even be aware of the methods of ads or will it become lost in clutter?
I think in the future there will be more advertising done by the consumers subliminally. There are a few companies oversea such as W4 and Lendorff Kaywa that have found a new and innovative way to gain customers attention through the unique design that are encoded within the appeal. They produce clothing called “techfashioins” they come with barcode design in the garments. The barcode allow viewers and customer to scan the code with their phone to find about information about the garments. Some allow them to link to a website. With applications like Shop Savvy and Compare Everywhere that allow customers to scan barcode, I believe that this idea has the ability to be the next big thing in fashion in the next time five to ten years. This would be a drastic change from early years when customers were walking billboards with companies displaying tons of logos all over the appeal. The new way would be for companies to allow customers to be totally inactive with each other and the brand. Advertisers could encode the barcode so when customers scan information about the brand and similar brand appear. They could also use data storing to send them information about like brands.