Super Bowl to the Advertising World is as big a deal to them as the two teams that made the game. Many firms plan all year around for the event. The Super Bowl is the most watched event of the year by men; some people solely watch the event for the new commercials. Many companies plan to spend a large portion of their budget to come up with an innovative way to catch their target market attention. The target audience that watches the event are men that are avid sport lover most are the idea guys who love all thing that represent American view of masculinity. The Super Bowl has been desired as the third or fourth biggest Holiday that Americans celebrate.
The Super Bowl is one of the only spectaculars left that can be considered mass television with over 90 million viewers tuned annually during late January early February. The event is one of the only outlets that advertisers have to reach such a large audience with in a single program; it is also why Networks can charge outrageous prices for 30 second commercials. In 2005 companies paid on average 2.5 million and by 2009 the price will have increased largely.
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